You’ve planned a big sales event, and want to mobilize your entire team. You may have no problems motivating your in-house staff, but if you want to bring in as many shoppers as possible, it’s important to prepare your affiliates for your sale, too. With some help from your affiliates, your sales event could even […]
Keep ReadingHow to Set up an Effective Affiliate Onboarding Process (5 Tips)
Affiliate marketing represents an enormous opportunity for brands. In fact, it’s responsible for 16 percent of all e-commerce sales in the United States and Canada. If you’re working with affiliates and not seeing the results you expect, it may be time to refine your onboarding process. By making sure new affiliates have what they need […]
Keep ReadingSmall Business Tax Structures Explained
Federal and state tax codes are famously complicated. Setting up your business with the wrong structure may cause you to pay more taxes than necessary, but that’s not all. It could also make you personally responsible for business liabilities, putting your home and other personal assets at risk. By knowing the benefits, protections, and drawbacks […]
Keep ReadingHow to Know if Your Affiliate Program is Healthy (3 Benchmarks)
Launching your affiliate marketing program is only half the battle. You’ll need to stay on top of its performance and watch out for specific metrics that indicate that the effort you’ve invested is bringing adequate returns. To put it another way, measuring success using relevant affiliate program benchmarks is crucial. However, awareness of the key […]
Keep ReadingConversion Rate Optimization: What It Is and How to Do It
If you own a business, it’s probably safe to say you’d like it to grow and generate more revenue. Search engine optimization (SEO) is a common strategy used to increase web traffic and bring in more customers, specially if you also get a reliable wordpress hosting plan. However, if you find your sales still aren’t […]
Keep ReadingAffiliate Marketing Payment Models: A Beginner’s Guide
Affiliate marketing is a powerful tool for bringing in new business. We’re talking about an industry worth $12 billion, so we know that affiliate marketing works. However, for your program to be successful, you’ll need to choose the right payment model. There are several payment systems you can use for your program, including offering commissions for leads or for […]
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